“I know a lot of normal people who make an abnormal amount of money just because they’re not insecure… One of my gifts is just an unwavering, irrational confidence. I didn’t wait for permission—I just went.”
— Nick Huber
Most people think the winners in business are the smartest, most experienced, or most connected. But that’s a myth. The truth? A lot of high earners are just average people who took action before they were ready. They weren’t necessarily more competent—but they were more confident. They didn’t wait for permission. They just moved.
This mindset alone can separate success from stagnation. And in a world where hesitation kills momentum, confidence becomes a superpower.
The Real Edge—Confidence Without Permission
Confidence isn’t just a personality trait. It’s an unfair advantage. Especially in entrepreneurship.
Nick Huber calls it “irrational confidence,” and it’s exactly what helped him go from Craigslist vans and dorm room boxes to building a multi-million dollar storage empire. He didn’t wait to feel qualified. He acted. And then figured it out along the way.
Most people don’t lack skill—they lack belief. They’re stuck asking questions like:
“Am I ready?”
“What if I fail?”
“What will people think?”
Meanwhile, the confident beginner just launches. They skip the endless research, skip the second-guessing, and get something live. And nine times out of ten, that person is the one getting traction, learning faster, and growing.
Competence Is Built—Confidence Is Chosen
There’s a dangerous lie baked into modern entrepreneurship: “You need to be qualified before you begin.”
No, you don’t.
Competence is built through repetition. You become skilled by showing up, making mistakes, and learning on the fly. But you can’t build that unless you get moving. Confidence is what opens the gate.
That’s what makes it so powerful. Confidence isn’t earned—it’s chosen. Right now. Today.
Are you willing to take action despite not having all the answers?
If you are, you’re already ahead of the guy still tweaking his logo and trying to pick the perfect tech stack.
Execution Beats Expertise in Business
In real business, especially the scrappy kind—Amazon selling, flipping, services, even boring brick-and-mortar—the market doesn’t care about your credentials. It cares if you can deliver.
Nobody asks if the person who found a price error on Walmart and flipped it to Amazon has an MBA. The question is: Did they act on it? Did they make money?
Nick's take makes that painfully clear. The winners in every local market—whether they’re in storage, trades, ecommerce, or logistics—aren’t usually the best technicians. They’re the most decisive.
Business rewards speed, not perfection.
The Bottom Line: Start Before You’re Ready
If you’re sitting on the sidelines, overthinking your first product, first offer, or first post—stop.
You don’t need a green light. You don’t need external validation. You don’t need a perfect plan.
You need irrational confidence. You need to move.
And the best part? That confidence gets easier every time you choose action over fear.